A | On August 21, the State Council Information Office held a press conference as part of the “Start of the 15th Five-Year Plan” series. One phrase stood out at the press conference: “investing in people.” China's general public budget allocated 12.4 trillion yuan for education, social security, healthcare, housing, and related areas, up 5.4 percent year on year. The Ministry of Finance made it clear that “China’s door will only open wider.” During the 15th Five-Year Plan period, the Ministry of Finance will continue to expand imports of high-quality goods, develop diverse platforms for opening-up, and deepen international economic and trade cooperation, while accelerating efforts to build a scientific and efficient modern tariff system. From issues concerning the elderly and children to tariff policies connecting China with global markets, fiscal policy focuses on both people’s well-being and opening-up. (Reporter: Huang Fang, producer: Zhang Yixuan) 
。 近日，商务部等9部门联合印发《关于进一步激发下沉市场活力活跃县域消费的意见》，提出18条措施活跃县域消费。 为什么如此重视县域消费？先来看一组数据：我国县域地区约占全国九成国土面积、五成常住人口、四成的经济总量。商务部相关负责人说，县乡消费已成为扩消费最重要的潜力来源，没有之一。可见，县域消费是妥妥的增长“潜力股”。 潜力很大，但目前存在的短板也比较明显。
B | 比如有的品牌商品下乡“降配缩水”，有的乡镇集市设施老旧、休闲体验类服务偏少。此次出台的措施直面痛点，提出扩大优质优价商品供应、促进同品同款商品城乡“同质同享”。另外，相关措施还要求引导连锁企业加速在县乡布局，支持国货潮品下沉县域市场。值得注意的是，下沉也不是简单模仿照搬城市的模式，而是要更加适应县域消费需求，真正融入县域商业生态。 县域消费不仅要有商品，还要有特色场景。现在不少县城旅游很火，年轻人到一些宝藏县城打卡成为风尚。
C | 有平台数据显示，截至目前，今年暑期“奔县游”相关产品预订热度同比涨了63%。激活县域消费，完全可以接住“奔县”的流量。比如要因地制宜打造民宿、农耕研学、自驾露营等“小而美”的文旅场景，推动“跟着电影去旅游”“跟着赛事去旅游”，串联起农产品和乡土美食消费链条等等。一句话，让县域消费不仅有“烟火气”，更有“新活力”。 消费“奔县”，经济向上。活跃消费，“县”在出发。
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